The Diary of Fajar Fitrianto

Viral Marketing is sooo amusing … hehehehe …. well it’s kinda like an "informal" marketing where they don’t use normal media to do their marketing such as TV, billboard, radio or magazine. It’s called viral because it spreads out like a virus from one person to another. They used to heavily rely on "word-of-mouth" such as gossip. But now with the emergence of web 2.0, the common media being used are mailing list, blogs, social network website (friendster, facebook, etc.) and my personal favorite … youtube.

So why all the hype about Viral Marketing ? Because I just saw one  by Kobe Bryant. No believe me, it is not a TV commercial. It’s just a pure youtube video. Guess who’s behind all of this ?

.

.

.

.

Nike.

By the way, before this one Kobe was fairly known for his Aston Martin jump prank which was also a viral marketing by nike.

This entry was posted on Monday, May 26th, 2008 at 6:37 am and is filed under Social Issue. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.